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GAA Stars Launch New Avonmore Protein Milk Blueberry Flavour

GII Agribusiness Co-op Corporate Dairy

Avonmore Protein Milk is proud to partner with GAA players as part of their training regime. A contribution from each litre of Avonmore Protein Milk sold is redirected into GAA initiatives to fund grass roots GAA and GPA player development programmes

GAA and GPA support the latest addition to the Avonmore Protein Milk range. Kerry Footballer David Clifford alongside Kilkenny Hurler Eoin Murphy and Cork Ladies Footballer Orla Finn recently launched the brand new Blueberry flavour Avonmore Protein Milk, just in time for a busy summer of sport. Avonmore Protein Milk is proud to support GAA players in becoming leaders in their communities both on and off the field.

 

Three – The Magic Number

The third addition to the Avonmore Protein Milk range, the new great tasting Blueberry milk is a light, fresh flavour, packed with protein and vitamins, making it an ideal source of protein to aid muscle maintenance. The additional protein (27g of protein per 500ml carton) in Avonmore Protein Milk comes from high quality Whey and Casein in the proportions naturally found in milk.

The addition of Blueberry complements the popular Chocolate and Vanilla flavours already available. Following extensive research, Blueberry proved the favourite among 18-30-year-old exercise enthusiasts, as a new addition to the Avonmore Protein Milk range.

Stuart Scott, Glanbia Marketing Manager, said: “As the number one milk brand in Ireland, Avonmore is passionate about delivering nutritious milk nationwide. Milk is a good source of protein for athletes and players, and our Protein Milk range and new Blueberry flavour, marks our commitment to innovate in the milk category. We are delighted to be able to directly support the GAA, contributing towards a number of its Player Development Programme initiatives. The new Blueberry flavour Avonmore Protein Milk has a delicious refreshing taste so we hope it will be a hit in GAA dressing rooms and indeed in the stands from the Club to Croke Park this summer.”

 

“You’ve Got This”

Avonmore Protein Milk’s “You’ve Got This” campaign aims to highlight the hard work and dedication required of top GAA players and other elite athletes to reach the highest level in their playing careers, aiming to motivate and inspire people to reach for the stars within their own sporting endeavours. The campaign also features rugby player Joey Carbery and sprinter Ciara Neville.

First Published 24 June 2019

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