Farmers urged to buy pink this Summer for Breast Cancer Awareness

Glanbia have teamed up with Tama, the leading crop packaging manufacturer, to support breast cancer research, education and awareness in rural communities.  As well as selling a limited edition pink and black netwrap, the companies are making a donation, for every Tama Edge to Edge netwrap sold this summer, to Breast Cancer Ireland.

Commenting on the initiative, CEO of Breast Cancer Ireland Aisling Hurley, says: “We are delighted to partner with Glanbia Agribusiness and Tama, and we hope this campaign will raise awareness of breast cancer in farming communities."

A limited quantity of TamaNet Edge to Edge 4500m netwrap, which holds together round bales of hay, silage and straw has been specially manufactured in pink for this campaign. The rolls can be purchased across all Glanbia Agribusiness and CountryLife branches.

Michael Murphy, Sales Manager with Tama UAT, says: ‘Women have integral roles in the farming and contracting business. This silage season we want to encourage as many farmers as possible to ‘support pink’ and highlight the importance of breast cancer research and detection.

Alan Gee, branch manager with Glanbia Agribusiness in Mountmellick, Co. Laois and a cancer survivor himself says: ‘Awareness and early diagnosis are crucial. We all know our own bodies and if something doesn’t feel right then go and get it checked out. Chances are it’s nothing, but if it is something, the sooner you go about it, the better chance you have. There is nothing to be gained from leaving it. ’

James Byrne, Marketing Manager at Glanbia Agribusiness, says: “We are delighted to be supporting breast cancer research and raising money for such a good cause. Our goal is to sell 10,000 kilometres of pink netwrap this season. The distinctive colour is sure to be noticed, and along with providing a visual reminder, a percentage from all sales will go directly to funding the work of Breast Cancer Ireland.

Goals of Breast Cancer Ireland

• To create a National Bio & Patient Profiling Resource – where the eight designated cancer centres collaborate and share samples, thereby increasing volumes available for all Clinicians and Scientists to access. 
• To create a State of Art Clinical Research Facility offering translational therapies…from bench to bedside for patients diagnosed
• To heighten awareness and education on the importance of breast health amongst women of all ages – Earlier detection will save lives.