Glanbia's #PinkBales campaign raises €10,000 for Breast Cancer Ireland

More than €25,000 has been raised in the last three years by the Glanbia Agribusiness #PinkBales campaign for Breast Cancer Ireland

Henry Corbally, Glanbia Chairman and James Byrne, Marketing Manager with Glanbia Agribusiness present a cheque for €10,000 to Adelle Reilly from Breast Cancer Ireland at the National Ploughing Championships. The money was raised through Glanbia’s #PinkBales campaign that included the sale of a special limited edition pink silage wrap through Glanbia branches.

Also pictured is Margaret Hoctor, winner of the #pinkbales customer photo competition. Margaret won a 43” LG Smart TV for her eye-catching photos of her pink bales on Kilmullen Farm in Co. Wicklow

“Glanbia Agribusiness is delighted to once again be raising awareness of breast cancer in rural communities and raising money for such an excellent cause,” said Glanbia Agribusiness Retail Marketing Manager, James Byrne.”

Commenting on the initiative, CEO of Breast Cancer Ireland Aisling Hurley, said, "We are delighted to partner with Glanbia Agribusiness once again this year for the pink bale initiative. The pink bales in the rural community represent a very visible icon promoting breast cancer awareness. The more awareness we can generate across communities, the more lives might be saved. 1 in 9 women will be affected in their lifetime. Early detection is critical”.

More than €25,000 has been raised in the last three years by the Glanbia Agribusiness #PinkBales campaign for Breast Cancer Ireland. Supporters can continue to donate to the campaign by buying a Breast Cancer Ireland €2 trolley token key ring or pin, available through all Glanbia Agribusiness and CountryLife branches.

First Published 25 September 2017