Pink Bales initiative raises €8,000 for Breast Cancer Ireland

€8,000 raised through the "Pink Bale 2016" initiative by Glanbia Agribusiness for Breast Cancer Ireland.

Farmers around Ireland were encouraged to purchase the limited-edition bright pink silage wrap and for every roll purchased, a donation was made to Breast Cancer Ireland which was matched by Glanbia Agribusiness. This ran throughout the summer titled the “Pink Bale 2016”.

Commenting on the initiative, CEO of Breast Cancer Ireland Aisling Hurley says, “Thank you to Glanbia Agribusiness and the farmers of Ireland and their families who have supported this initiative. This substantial donation will help to make a difference by funding work being carried out in our dedicated research labs as well as raising awareness of breast cancer in rural communities”

“The initiative was a also a reminder to everyone to be extra vigilant and to take the time for routine health checks that could save lives”,said Glanbia Agribusiness Retail Marketing Manager, James Byrne. “We are delighted to have raised this substantial amount with the great support of farmers and their families,”

Farmers were encouraged to share photos and videos of their pink bales on social media using the hashtag #PinkBales

Breast Cancer Ireland is a registered charity established to raise significant funding to support pioneering research programmes nationally, as well as to promote education & awareness on the importance of breast health amongst women of all ages.

Glanbia Agribusiness, a division of Glanbia plc, is the largest Animal Feed Manufacturer and Agri Retailer in Ireland. Glanbia Agribusiness is the primary link between Glanbia and its Irish Farmer Suppliers. Glanbia’s retail brands include Glanbia Agri stores and depots and CountryLife Farm and Garden Centres, a network of award-winning garden centres and country stores located across the South East.

First Published 25 October 2016