NDC Campaign ‘The Complete Natural’ launched

Did you know that 72% of Irish men purchase dairy for its health benefits but only 65% of Irish women have the same motivation. 35% of Irish people are currently limiting dairy of some kind whilst avoidance / limiting is more prominent among women 41% compared to 30% of men.

To combat these concerns and try to bring back young people as dairy consumers, the National Dairy Council launched a major new marketing campaign this month – ’The Complete Natural’

To celebrate the launch, they have opened “The Complete Natural pop up Café” on 57 South William Street in Dublin. The free café which will be open from Wednesday 8th until Sunday 12th November.

A range of celebrities (see below) will be dropping in each day and the cafe will be offering gourmet coffee, delicious fruit smoothies, healthy inspired milkshakes and frozen yoghurt. The Café will be designed with funky cow hide inspired interiors, interactive games, cosy booths and special selfie areas including a gallery of modern “Farm Inspired” art and a chill out zone.

Dairy Bar Line up of Guests

• Wednesday 8th November – Stars of E4’s Made in Chelsea Binky Felstead and Josh Patterson officially launch the POP up Milk Bar.
• Thursday 9th November, Louis Walsh will be dropping by the Pop Up with some surprise guests to have a milkshake and discuss the current series of X Factor and his current acts.
• Saturday 11th November – Snapchat Star James Kavanagh and his partner William Murray will be shaking up some smoothies and taking selfies with their fans.
• Sunday 12th November – Rob and Dave Kearney will be rehydrating at the Pop up after their Ireland against South Africa game.

First Published 7 November 2017