Farmers Urged to ‘Bale Pale Pink’ for Breast Cancer Awareness

Bale Pale Pink! That’s the message for farmers around the country this week as Glanbia Agribusiness launched its 2017 #PinkBales campaign in aid of Breast Cancer Ireland through sales of a special edition pale pink Mastercrop Agristretch silage wrap.

Farmers around Ireland are being encouraged to get behind the worthy cause. For every roll of the pale pink Mastercrop Agristretch silage wrap purchased across all Glanbia Agribusiness and CountryLife branches, a donation will be made to Breast Cancer Ireland and matched again by Glanbia Agribusiness.

This year’s campaign sees the special silage wrap change from bright pink to a paler shade of pink. Farmers are encouraged to share photos and videos of their pink bales on social media using the hashtag #PinkBales and, this year, Glanbia Agribusiness will award at 43” LG smart TV, RRP €600 for the best #PinkBales photo received through social media.

Supporters can also donate to the campaign by buying a Breast Cancer Ireland €2 trolley token key ring or pin, available through all Glanbia Agribusiness and CountryLife branches.

Commenting on the initiative, CEO of Breast Cancer Ireland Aisling Hurley, said, "We are delighted to partner with Glanbia Agribusiness once again this year for the pink bale initiative. The pink bales in the rural community represent a very visible icon promoting breast cancer awareness. The more awareness we can generate across communities, the more lives might be saved. 1 in 9 women will be affected in their lifetime. Early detection is critical”.

“Glanbia Agribusiness is delighted to once again be supporting breast cancer research and raising money for such an excellent cause,” said Glanbia Agribusiness Retail Marketing Manager, James Byrne. “This year we really want social media users to help raise awareness of breast cancer in rural communities by, not only painting the countryside pink but sharing photos and videos with us using the hashtag #PinkBales. We’ll reward the best one with a fantastic 42” LG smart TV”.

Speaking at the launch of the initiative, Kilkenny camogie star Meighan Farrell said; “Breast cancer has touched the lives of so many people in this country and, as a sports woman, I am keen to support initiatives such as Glanbia’s Pink Bales to raise awareness of good breast health amongst women of all ages and to raise funds that support Breast Cancer Ireland’s pioneering research efforts around the country”.

First Published 11 May 2017