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#PinkBales 2020

Beef Dairy

With Silage season 2020 well underway Glanbia Ireland are proudly supporting Breast Cancer Ireland again this year with our #PinkBales inititiative, in a quest to turn Ireland’s green countryside pink with the limited edition Mastercrop Agristretch pink silage wrap.

Help Raise Awareness

To raise awareness of breast cancer, farmers are encouraged to share photos and videos of their pink bales on social media, using the hashtag #PinkBales for the 2020 silage season. ‘Bale Watch’ is also back, where we encourage farmers to place their pink wrapped silage bales in visible locations on their farm for people who are passing by to see.

How a donation is made

A donation will be made to Breast Cancer Ireland for every single roll of the limited-edition pink Mastercrop Agristretch silage wrap purchased across all Glanbia Ireland Agri Branches and Glanbia CountryLife branches.

Continue to embrace pink for 2020

Glanbia Ireland have been supporting Breast Cancer Ireland through their many initiatives both in the business internally and in store with customers. Over the last few years internal employee initiatives, including the ‘Two Peaks Challenge’ and the ‘Glanbia Ireland 300 Cycle’, along with this #PinkBales campaign, have raised hundreds of thousands of euros for this worthy cause. Glanbia Ireland are delighted to continue to support BCI again in 2020 and to continue to raise much needed funds.

Commenting on the initiative, Breast Cancer Ireland CEO, Aisling Hurley, said ‘Now more than ever we need our farming community to once again get behind this super initiative. Numbers presenting with breast cancer are scarily down at the moment due to covid-19, yet breast cancer has not gone away! We need the country to be flooded with lovely pink bales, as they will act as a beacon, raising awareness; because early detection of a diagnosis is key to ensuring a positive treatment. #awarensssaveslives ‘

Social media to help push awareness in rural Ireland

Glanbia Agribusiness is delighted to support research into breast cancer and to raise money for, and awareness of, such an excellent cause. Glanbia Ireland’s Retail Marketing Manager, Grace O’Dwyer said: ‘Breast cancer is unfortunately present in communities right across Ireland and as a community based organisation we are really proud to support this worthy cause. Our #PinkBales campaign not only raises vital funds for Breast Cancer Ireland, but also gives a very visible platform to increase awareness and drive conversation around the importance of being breast aware. We encourage farmers and rural communities alike to get involved by sharing photos and videos of pink bales with us on social media, using the hashtag #PinkBales.’

First Published 28 May 2020


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